This year, Dance Info Finland challenged all Finns to dance as part of the celebrations for the centenary of Finland’s independence. Next year the Dance Challenge will continue in Estonia.
The Dancing Finland campaign has managed to get schools, clubs, workplaces, towns, cities, institutes and embassies dancing to celebrate Finland’s centenary year. Dance Info Finland also challenged its Estonian sister organisation, the Estonian Dance Agency, to get involved. This will allow one of the biggest campaigns of the Finland 100 centenary year to continue as part of the Estonia 100 centenary celebrations. The Dance Challenge is being passed on to Estonia by the Finnish Institute in Estonia.
‘Dancing Finland is a feel-good campaign, and has helped put the centenary year’s theme of “together” into practice. Estonia is also celebrating the centenary of its independence, with the theme of giving the country gifts, the aim of which is to bring happiness and build a better future. What better gift could there be than the gift of dance, bringing together people of all ages and backgrounds,’ says Project Manager Riitta Aittokallio.
In Estonia the campaign is to be launched under the Estonian name Eesti tantsib – Dancing Estonia in English – on New Year’s Eve on Estonian television.
‘Taking on the Dance Challenge was an easy choice to make – the campaign is a wonderful thing and we were all excited about the idea right from the start. Dancing Estonia will be almost identical to the Dancing Finland campaign,’ explains General Manager Raido Bergstein of the Estonian Dance Agency.
According to Director of the Finnish Institute in Estonia Anu Laitila, Estonia has been a brilliant place to celebrate Finland’s centenary – Estonians truly value independence, and Finnish culture resonates closely with them too.
‘Estonia has taught me about healthy patriotism. Our broad-reaching and high-quality Finland 100 programme has been based on cooperation with Estonians – which has also formed a gift from us to Estonia to celebrate its centenary. Dance forms a strong part of the Estonian cultural identity, so I have no doubt that the Dancing Estonia campaign will be a success here!’
At an event held at the Finnish Institute in Estonia in Tallinn on Tuesday 28 November, the campaign was handed over to the Estonian Dance Agency. A Dance Challenge video was also filmed at the event, and will be published online soon.
The Dancing Finland campaign will continue until the end of 2017. The campaign in Estonia will start on 31 December and will continue until August 2018. The campaign’s website and dances will go live in December.
For further information:
Dancing Finland / Dance Info Finland
Anni Leino, Communication Officer
tel. +358 (0)40 182 3722, firstname.lastname@example.org
Dancing Estonia / Estonian Dance Agency
Raido Bergstein, Director
+372 56 45 4888, email@example.com
Photo: Karolin Käärik