Dance Info Finland’s campaign leaps over the border of two million people reached. The next step is to encourage people and businesses to donate dance tuitions to people who would not otherwise have a chance to enjoy the benefits of dance.

Dancing Finland campaign has already reached two million people. Numerous cities, schools, various organizations, communities and NGOs have taken part in the dance challenge. Several Finnish Embassies, cultural institutes and Finnish expatriates all over the world have taken the campaign also beyond Finland’s borders.

The dancing campaign will continue until the end of the year, and during Autumn it will concentrate on the effects of dance on well-being.

“The success of the campaign is indicating the increasing popularity of dance. Dancing is a good form of being together, which increases well-being on many levels. Lately there have been lots of information and studies about the good influences of dance to our brains and cognitive skills”, remarks Anni Leino, communications officer of the campaign.

“Therefore we want to invite people to become ambassadors of goodwill and donate dance tuitions to people in hospitals, assisted living facilities, and other communities which otherwise don’t have the opportunity to dance with the guidance of a dance teacher”, says Leino.

Wide cooperation network in the public and third sectors

Reaching two million people was made possible by the wide cooperation network of Dance Info Finland. The campaign is carried out with ten regional dance centres and 87 dance challenge teachers from across the Finland. Cooperation projects and events have been organized with cities of Helsinki, Vantaa and Turku and their municipal services, national agricultural associations, youth foundations and associations of people with disabilities.

Social media channels have played an important role in the campaign. People have challenged each other to dance and to share their own dance videos on YouTube, Facebook or Instagram. Merely the videos have gained over a million views.

Photo: Jarkko Hänninen