Dancing Finland – the feel-good campaign aiming to get the entire country up and dancing – has reached a million people in just over five months.
Dance Info Finland challenged all Finns to dance this year, taking Finland’s centenary as inspiration, and now the Dancing Finland campaign has already reached over a million people.
In the space of five months a large number of associations, groups of colleagues, schools, hobby groups, city mayors, parishes and embassies abroad have accepted the Dance Challenge, with dances taking place in hospitals, daycare centres and official offices around Finland. In June, participants danced for Nordic royals and presidential couples in Kauppatori market square.
People of a whole range of different ages have taken advantage of the Dance Challenge tuition and events available, as well as challenging others to dance and publishing their own Dance Challenge videos. The videos have been watched hundreds of thousands of times on social media.
‘Hitting the million mark shows that Finns really are a nation of dancers, and dancing is something close to our hearts,’ says Project Manager Riitta Aittokallio. ‘The scope of dance is so broad – there’s a dance out there for everyone.’
The Dance Challenge unites people and encourages them to have a go
Participating in the Dance Challenge, which is open to everyone, allows you to try different dance styles under the tuition of choreographers, either for free online using the tuition videos provided, or by booking a Dance Challenge teacher to come to you. The campaign also features the option to gift dance tuition to a group of your choice.
The Dancing Finland campaign is being implemented in close collaboration with local events and operators, and will last for the entirety of 2017 – Finland’s centenary year. Partners involved include regional dance centres, the Young Culture MOVES event, Europeade 2017, the Central Union of Agricultural Producers and Forest Owners (MTK ry), the Union for Rural Culture and Education, the City of Helsinki Youth Department, the City of Vantaa Education Department, the Theatre Academy of the University of the Arts Helsinki, and the cities of Porvoo and Oulu.
The Dancing Finland campaign is part of the official programme for the Finland 100 celebrations, and is coordinated by Dance Info Finland.
For further information please contact Communications Officer Anni Leino, +358 (0)40 1823722, firstname.lastname@example.org